Top

Monthly Market Pulse – February 2016

Please find herewith the February 2016 edition of the Counterpoint Research Market Pulse covering the global sales in January 2016.

Overview

Some of common themes after January 2016 sales analysis & monthly research topic are given below:

  • Sell-through was seasonally weak through January. Ahead of the Lunar New Year festival, sales in China and Korea were slightly higher than a year ago. However, in all other regions sales were lower y/y with few evident catalysts.
  • Sell-in shipments dropped much more, helping the market clear inventory from the channels.
  • Apple saw its share fall dramatically as interest in the iPhone 6s/Plus faded. This was not a total surprise as ‘s’ versions usually do less well than lead products in the iPhone series. It does however raise concerns over whether Apple is able to drive sufficient innovation into the forthcoming iPhone 7 to reignite forward momentum.
  • Samsung is holding steady with around one fifth of the smartphone market. Its share is not evenly distributed though. It is notably continuing to suffer in China. However, India, which still has considerable smartphone growth potential, is more receptive to Samsung; growing share in both overall handsets and smartphones. The other brands showing good share performance are all Chinese: Huawei, Oppo, Vivo and Alcatel.
  • China’s Lunar New Year drove a slight y/y uptick in sales thanks to promotions through multiple stores in the run-up to the week-long festival.
  • China’s mobile payments revolution continues apace and is expected to continue growing strongly nationwide in 2016 with AliPay and WeChat pay enjoying dominant share.

Table of Contents:

  • Key Takeaways
  • Monthly Research Topic
    ​- Chinese New Year sales performance
    ​- 2016 China operator strategy
    ​- Chinese mobile payment war
  • The Market
    ​- Market Sizing – Demand & Supply
    ​- O/S Landscape
    ​- Market by Price Band
  • Competitive Landscape
    ​- Country Analysis: US / China / India
    ​- Market Share by Price Band
    ​- Vendor Analysis: Revenue Structures
  • Features and Specs
    ​- Hardware trends and feature adoption rates
    ​- Average feature sets
    ​- Vendor market share by feature set

List of Tables & Charts:

– Subsidy Strategy of the 3 Main Operators in China
​- China Smart Phone Shipment by the 3 Main Operators in China
​- China Mobile Payment Scale
​- Handsets Sell-through Sales Vs Sell-in Shipments
​- Handset Market Volume by Price Band
​- Smartphone Market Volume by Price Band
​- Handset Market Share in China / US / India
​- Smartphone Market Share in China / US / India
​- Market Share by Price Band in China / US
​- Price Analysis by Vendor
​- Hardware Feature Analysis on Smartphones
​- Market Share by Key Features I – III
​- Android Display Size Analysis I – IV

Number of Pages: 49
Author: Peter Richardson (analyst@counterpointresearch.com)
Published Date: March 2016

 

Enquiry

USD499

Log in to check if this content is included in your content subscription

Author

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.