Recommended Reports from Counterpoint Research

Below are some samples recommended by the Team from our complete report database. The full list of reports are available to our clients. For free samples or full reports for purchase please send an email to the webmaster to info[at] or call one of our offices. Please send any inquiries to info[at] We will also send you more information and a detailed description of each report.

  • Best Selling Smartphones Models

    Top 10 smartphones in the top 10 markets in 2015 Q3 :

    Counterpoint research tracked more than 3000 models across 40+ countries on a quarterly basis. The global mobile phone industry shipped slightly under half a billion mobile phones in Q3 2015. Smartphone remained the key driver for growth and represented around 73% from the total handset shipments. We have seen some top selling smartphone coming from brands like Apple, Samsung and Xiaomi on global level but the landscape varied across various regions & countries. Attached report includes the top selling model across top 10 countries.

    Table of Content

    • Introduction
    • Top Selling Smartphone by Top 10 Country:
      • Top 10 Selling Smartphone-in countries included China, India, Indonesia, Brazil, Pakistan etc.
    • Definition
    • Contacts


    Top 100 smartphones sold in key markets in 2014:

    We have seen local kings in their respective regions giving tough competitions to incumbents with their disruptive pricing strategy to offer value for money products to the end users.  This report talks about top 100 best selling models contributing more than one third of the global mobile phone market.

    Table of Content

    • Introduction
    • Top 100 Selling Smartphone in top markets by top markets
      • by top regions like NAM, APAC, Europe, MEA
      • by top countries like USA, China, India, etc.
    • Definition
    • Contacts


    Top 100 smartphones sold in the Top 5 markets in 2015 Q3:

    According to Counterpoint Research Top 5 markets contributed more than half of the total shipment share in 2015 Q3 which include countries from developed regions like North America & Europe  and countries from emerging regions like China, India, Brazil etc. We have seen proliferation of local kings in different regions like Xiaomi in China, Intex, Micromax from India, Tecno from Middle East region, eventually making it harder for global brands to stay competitive. Attached report will provide details on  Top 100 smartphones sold in Top 5 markets across the globe.

    Table of Content

    • Introduction
    • Top 100 Selling Smartphone in the Top 5 markets
      • by top 5 regions i.e. NAM, Asia Pacific, Europe, MEA, LATAM
      • by top countries included USA, China, India etc.
    • Definition
    • Contacts


  • IoT – Framework for analysis & market overview

    IoT is a catch-all term that describes how everything that can be connected will be connected. IoT remains a broad term encompassing many disparate areas of development. In this research note we provide a structure for thinking about the IoT landscape and define some of the discrete regions of the broader IoT landscape.

    This is as a precursor to sizing and forecasting the market opportunity presented by IoT.



  • IFA – Connected Consumer Electronics Takes Centre Stage

    IFA 2015 provided an opportunity to take stock of the developments in the connected devices space. In this report we analyse how the new products on show and keynote speeches reflect the themes that we have been seeing and discussing for many months:

    - Fragmentation of the smartphone market in brand terms.
    – Consolidation of the smartphone market in platform terms.
    – Despite its limited scope for differentiation hardware still used as the main competitive lever – followed closely by price.
    – IoT in the home solving niche problems, struggling to find a killer application.
    – Wearables market – especially smartwatches continuing to explode, driven in part now thanks to Google Wear supporting iOS.
    – PC evolution gathering pace with Windows 10 and Intel’s new processor generation.



  • Smartphones Memory Capacity Tracker

    Counterpoint Research with its unique methodology of tracking smartphone sales can analyze the smartphone market trends by different parameters, specifications and feature sets by device type, brands price-bands, volumes, across geographies.

    One of the popular reports which our clients subscribe to is tracking the internal memory capacity (NAND Flash) trends for smartphones quarterly by different brands, price-bands and different geographies. NAND Flash memory is an important component in a smartphone and can correspond to as high as 12% of the total smartphone BOM cost

    The latest finding for Q1 2015 smartphone markets were:

    • 8GB storage capacity sales has started encroaching sub-$100 wholesale price band & 8GB+ is the new norm for any phone above $100 wholesale
    • 16GB storage & above is prevalent now in almost 90% of the smartphones for top 15 brands’ portfolios in $200-$399 price band from 40% a year ago
    • 32GB is being squeezed out between average smartphone users opting for 16GB (with memoy slot) type phones and maturing power users choosing 64GB+ aligning to flagship SKU strategies employed by likes of Apple, Xiaomi, Samsung and others
    • 64GB & 128GB option is completely driven by Apple at this point as many Android flagships still offer expandable storage – though this might change as many brands try to copy Apple – eyeing pure profits
    • Apple is driving the overall internal memory capacity consumption with 16-64-128 GB SKUs strategy coupled with higher volumes.
    • Average capacity dipped slightly from 50GB to 44GB levels as demand shifted to emerging markets and hence slightly lower memory products
    • Brands with fewer SKUs e.g. Motorola, apple) are dominating and seeing average capacities climb QoQ
    • Players such as Xiaomi, Motorola are moving up the price bands and hence average storage capcaity will rise with models such as Nexus 6 & Mi Note, Mi Note Pro
    • Mid-Tier players especially Lenovo, ZTE, Huawei are seeing average capacity installs in their devices almost doubling in a year
    • Samsung is also seeing an uptick with higher mix of storage capcaities in A series, Note series and will continue with S6 series 32-64-128 GB strategy



    This is a very important tool for anyone in mobile value chain on supply side as well as Wall Street research companies interested in understanding global smartphone semiconductor trends at an in-depth level like never before.

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