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09
Jun

Market Monitor : Q1 2014 :: LTE Smartphones Grow 91% Annually

According to the latest granular research from Counterpoint’s Market Monitor service, the global LTE smartphone shipments grew 91% annually in Q1 2014 reaching more than a fourth of the total smartphone shipments during the quarter.

 

 

 

Key highlights of the report are:

  • LTE smartphones reached its highest ever first quarter shipments contributing to more than a fourth of the total smartphones shipments globally in Q1 2014
  • USA accounted for one in three LTE smartphones shipped globally
  • China surpassed Korea in terms of LTE smartphone shipments and will soon overtake Japan by the end of this year to become the second largest LTE smartphone market globally behind USA
  • Among OEMs Apple, Samsung & LG dominated global LTE landscape with a combined share of more than three-fourths of the total LTE market
  • Apple was the leading LTE smartphone with 42% share inspite of its narrow portfolio leveraging its wider distribution reach and huge share in premium smartphone market
  • Samsung saw a slight increase in its LTE smartphone share as it more than doubled its volumes compared to Q1 2013, thanks to its wider portfolio, reach and marketing muscle. Samsung’s LTE portfolio spans from the premium Galaxy Note III to mid-tier Galaxy Core LTE
  • Both Samsung & Apple enjoyed higher share in LTE segment also due to stronger performance in key LTE markets such as USA, Canada, Japan and Korea.
  • However, in second half we expect the share for both the top brands to reduce (but not significant decline in volumes) a bit as the Chinese OEMs such as Coolpad, Lenovo, Huawei, ZTE & others ramp up their LTE smartphone shipments at China Mobile with highly competitive sub-1000 yuan phones.

Counterpoint Research LTE Smartphone Market Share Q1 2014

  • The top  five fastest growing smartphone brands were Kyocera, ZTE, Huawei, Sony and LG obviusly growing on a smaller base compared to Apple & Samsung but capturing market share as growing faster than the overall market
  • LG should be able to continue its good growth story in coming quarters in this segment with the recent launch of its highly promising flagship LG G3 to take share away from rivals in premium LTE segment
  • Huawei & ZTE will try to dominate in entry- to mid-tier wholesale price bands in LTE smartphones with majority of volumes coming from China and prepaid segments of US & Europe
  • Counterpoint expects a rising trend for an super-LTE phones which is a multi-mode, multi-band devices including TDD-LTE and FDD-LTE capabilities in-built into the device as OEMs look forward to realize scale across operator and open retail channels with minimal SKUs.

LTE smartphone Shipments Growth By Brands Q1 2014

The comprehensive and in-depth Q1 2014 Market Monitor is available for subscribing clients and can be dowloaded from here.

Please feel free to reach out to us at analyst@counterpointresearch.com for further questions regarding our in-depth latest research, insights or press enquiries.

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Neil Shah

Neil is a sought-after frequently-quoted Industry Analyst with a wide spectrum of rich multifunctional experience. He is a knowledgeable, adept, and accomplished strategist.

In the last 10 years he has offered expert strategic advice that has been highly regarded across different industries especially in telecom.

Prior to Counterpoint, Neil worked at Strategy Analytics as a Senior Analyst (Telecom). Neil also had an opportunity to work with Philips Electronics in multiple roles.

He is also an IEEE Certified Wireless Professional with a Master of Science (Telecommunications & Business) from the University of Maryland, College Park, USA.

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8 Trackbacks / Pingbacks for this entry

Los iPhone 5s y iPhone 5c suponen el 42% de las ventas de smartphones 4G - TecNoticiero, June 9th, 2014 on 8:35 pm

[…] Fuente: Counterpoint […]

Anonymous, June 9th, 2014 on 9:19 pm

[…] end of this year for second largest LTE smartphone market globally behind USA in 2015. Source: Counterpoint Research Twitter: @AkshayMasand Reply With […]

2014 Q1全球LTE智能手机出货量达新高,iPhone占据42% | 36氪 | What Happen Today?!?, June 10th, 2014 on 12:34 am

[…] 根据专注科技市场的调研公司Counterpoint Research 的数据,今年第一季度全球市场 LTE 智能手机的季度发货量达到了历史最高点,比起去年同期上涨了 91%,占该季度整个智能手机出货量的四分之一以上。 […]

2014 Q1全球LTE智能手机出货量达新高,iPhone占据42% | 23Seed, June 10th, 2014 on 1:04 am

[…] 根据专注科技市场的调研公司Counterpoint Research 的数据,今年第一季度全球市场 LTE 智能手机的季度发货量达到了历史最高点,比起去年同期上涨了 91%,占该季度整个智能手机出货量的四分之一以上。 […]

Apple Commanded 42% of Global LTE Handset Market in Q1 2014 | reddotmac, June 10th, 2014 on 2:00 pm

[…] to a report by market research company Counterpoint, global shipments of LTE smartphones grew 91% year-on-year […]

Sevenmac.de – LTE-Smartphones: iPhone hält weltweit 42 Prozent Markanteile, June 11th, 2014 on 11:36 am

[…] Statistiker von Counterpoint haben anhand der weltweiten Verkäufe von LTE-Smartphones ein paar interessante Fakten […]

2014 Q1全球LTE智能手机出货量达新高,iPhone占据42%–淘宝360新闻网 - 淘宝360新闻网, July 24th, 2014 on 10:19 am

[…] 根据专注科技市场的调研公司Counterpoint Research 的数据,今年第一季度全球市场 LTE 智能手机的季度发货量达到了历史最高点,比起去年同期上涨了 91%,占该季度整个智能手机出货量的四分之一以上。 […]










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