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02
May

Q1 2014 : Xiaomi Becomes The Third Largest Smartphone Brand in China

 

Latest research from our Market Monitor service highlighted, Xiaomi climbing to become sixth largest smartphone brand and eight largest handset brand during Q1 2014.

 

 

 

  • This was possible due to impressive performance by the Chinese vendor in its home market, thanks to the strong holiday season performance especially in January & February.
  • As a result, Xiaomi raced to become the third largest smartphone brand in China in terms of shipment volumes for the march ending quarter for the first time ever. Xiaomi surpassed Apple, Coolpad and Huawei.
  • During the quarter, Xiaomi also expanded outside of mainland China into market such as Singapore where it launched its portfolio across all the major three operators e.g. StarHub offered Redmi at $0 down with postpaid plan
  • Xiaomi has grown by leaps and bounds over last 24 months with highly effective guerrilla marketing, innovative sales channels from online to mobile (e.g. WeChat) and growing retail footprint in China, HK and Taiwan
  • Xiaomi will look forward to replicate the same performance in international markets which it plans to expand into benefiting from growing mindshare, marketshare, portfolioshare and top-line
  • Xiaomi with its recent launch of Xiaomi RedMi Note filled an important portfolio gap alongside mid-tier RedMi and flagship Mi3
  • Q2 2014 will be an important quarter for Xiaomi if it can maintain the momentum in its home market as its shift focus towards international expansion
  • China market is on the brink of price-war as OEMs will race to bring both cheapest TD-SCDMA and cheaper LTE phones to the market starting this June

Market Monitor - China Smartphone Market Q1 2014

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Neil Shah

Neil is a sought-after frequently-quoted Industry Analyst with a wide spectrum of rich multifunctional experience. He is a knowledgeable, adept, and accomplished strategist.

In the last 10 years he has offered expert strategic advice that has been highly regarded across different industries especially in telecom.

Prior to Counterpoint, Neil worked at Strategy Analytics as a Senior Analyst (Telecom). Neil also had an opportunity to work with Philips Electronics in multiple roles.

He is also an IEEE Certified Wireless Professional with a Master of Science (Telecommunications & Business) from the University of Maryland, College Park, USA.

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15 Trackbacks / Pingbacks for this entry

Xiaomi becomes third largest smartphone brand in China, sixth largest globally | Latest Tech News, Video & Photo Reviews at BGR India, May 5th, 2014 on 8:17 am

[…] Chinese smartphone vendor Xiaomi has become the sixth largest smartphone brand in the world and the third largest in China in Q1, 2014. Xiaomi overtook Apple, Coolpad and Huawei in China and now trails Samsung and Lenovo. Xiaomi ended the quarter with 11 percent by volume in China and trails Lenovo (12 percent) and Samsung (18 percent), according to a Counterpoint Research report. […]

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[…] Según la agencia Counterpoint, dedicada al análisis de mercados tecnológicos, Xiaomi es el tercer fabricante más grande de smartphones en China con un 11% de cuota de mercado. Sólo superado por Lenovo (12%) y Samsung (18%). Uno de los principales motivos de su ascenso ha sido la venta de terminales durante los meses de enero y febrero. […]

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[…] chart comes from Statista, based on data by Hong Kong based research firm Counterpoint. It shows market share for smartphone sellers in China. As you can see, Samsung is currently the […]

CHART OF THE DAY: Who Is Winning The Smartphone Market Share War In China? | Construction, May 5th, 2014 on 8:49 pm

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CHART OF THE DAY: Who Is Winning The Smartphone Market Share War In China? | Tech Auntie, May 5th, 2014 on 9:37 pm

[…] chart comes from Statista, based on data by Hong Kong based research firm Counterpoint. It shows market share for smartphone sellers in China. As you can see, Samsung is currently the […]

Xiaomi se convierte en la tercera marca de smartphones en China | Blog actuales.es, May 5th, 2014 on 11:04 pm

[…] Según la agencia Counterpoint, dedicada al análisis de mercados tecnológicos, Xiaomi es el tercer fabricante más grande de smartphones en China con un 11% de cuota de mercado. Sólo superado por Lenovo (12%) y Samsung (18%). Uno de los principales motivos de su ascenso ha sido la venta de terminales durante los meses de enero y febrero. […]

LG: Q1 2014 : LTE Smartphones now 40% of Total Smartphone Shipments - Counterpoint Technology Market Research, May 9th, 2014 on 2:52 am

[…] LG should look forward to broaden their portfolio with more LTE models not only in premium segments but also in mid-tier to capture the next LTE growth wave coming across the prepaid markets of Europe and China […]

Xiaomi, tercera marca que más vende en China | Globalasia.com, May 12th, 2014 on 7:35 am

[…] un análisis realizado por la agencia Counterpoint, Xiaomi es el tercer fabricante más grande de smartphones en China con un 11% de cuota de mercado, […]

Market Monitor : Q1 2014 :: Smartphones Now 95% of Total Handset Revenues - Counterpoint Technology Market Research, May 22nd, 2014 on 8:43 pm

[…] Coolpad and Huawei and on track to challenge LG & Sony for the third spot confirming its volume market share gains during the quarter, thanks to its smartphone models entering the global best-sellers list during […]

WeChat Is Leapfrogging Amazon With A Richer Mobile-Social-Commerce Strategy - Counterpoint Technology Market Research, May 27th, 2014 on 11:48 am

[…] such as Xiaomi, one of the fastest growing smartphone brand in the world has been able to leverage full potential of platforms such as WeChat for viral […]

Apple, Samsung &The Great Cluster - Counterpoint Technology Market Research, June 11th, 2014 on 8:00 am

[…] smartphones design Xiaomi- Xiaomi has been able to disrupt it has a business model which has worked successfully so far with certain help of clever marketing and leaner go-to-market […]

Huawei goes it alone in the US with a direct-sale, unlocked $299 phone — Tech News and Analysis, June 12th, 2014 on 3:47 pm

[…] is extremely difficult. That’s the situation China-based Huawei has faced here, even though in its highly populated home country it is No. 6 in smartphone market share, just behind Apple. Huawei has decided to take matters into its own hands, opening an online store for U.S. consumers […]

Xiaomi passa a ser a terceira força no mercado de smartphones da China | TargetHD.net, August 15th, 2014 on 3:38 pm

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Xiaomi se convierte en la tercera marca de smartphones en China | Anzoátegui Al Día, September 15th, 2014 on 1:50 am

[…] Según la agencia Counterpoint, dedicada al análisis de mercados tecnológicos, Xiaomi es el tercer fabricante más grande de smartphones en China con un 11% de cuota de mercado. Sólo superado por Lenovo (12%) y Samsung (18%). Uno de los principales motivos de su ascenso ha sido la venta de terminales durante los meses de enero y febrero. […]










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