Market PulseUnderstand the fast moving market for mobile devices
As the market for mobile handsets matures, players throughout the value chain will face new challenges and new opportunities.
Growth will be increasingly confined to under developed markets. Commoditization makes hardware differentiation ever more difficult to achieve.
Price pressure will become more intense.
Key questions answered
Who are the key players and what is their market share position?
How fast are markets changing?
What are the key hardware specifications at different price points?
Which markets are growing and which are stagnating?
Features of Market Pulse & Benefits
Sell-in and sell-through dynamics
Be alerted to growing inventory issues as well as opportunities to ramp sell-in
Market share analysis
Understand who the key players are and how their positions are changing
Understand how features and enablers diffuse through price bands – critical for portfolio planning
Get the inside track on key industry developments with genuine insights
Key product analysis
Develop understanding of key success factors in a dynamic industry